My wife and I stayed at a place in New Mexico that has ten rooms and that is advertised as a resort but is supported primarily by groups of people who already know each other by way of Facebook, SLS, or other social media. When a lifestyle group is interested, the owner/operator will reserve a block of consecutive days anywhere within a span of three to thirty. The group we were with had twelve days.
In talking to the owner, he said that he would starve if he marketed only to swingers. He manages to book about three groups of swingers each year. The remainder of the time is for hunting groups, skiers, fishermen (there is a nearby, yearly contest). When not hosting a swingers’ group, he will accept single reservations. He has a fully-equipped kitchen but some groups are not interested in food service so he uses one of two local caterers who can use his kitchen for making breakfast, lunch, and or dinner.