While it may be a hobby to {you|us|others}, the lifestyle is a business to thousands of others and benefit to many more. Website operators, club owners, cruise operators, adult toy merchants, 'party wear' manufacturers, and then all of the secondary beneficiaries of that business--hotels, bus operators, the list is endless--there are countless people whose income depends on fueling--and realizing--participation in the lifestyle. Nearly all the primary businesses serving the LS are trying to make a case for--and make money on--virtual get-togethers.