I'm sure all the recent factors with COVID, job market, etc. are all playing a factor now too, but we noticed it years before during "peacetime" when things were generally calm and what counts for good nowadays.
It did seem to coincide though with social media really have gotten its hooks in deep, which seems more than coincidence to me. It is also about the same time as you saw the decline of sites like this one, and the meteoric rise of Facebook et al. I've always blamed that on most people being generally lazy - if they have to read/write more than five words and a few emojis to communicate, then they'd rather stick with quick and easy and run the risk of misunderstanding or being misunderstood than having to put at least a modicum of effort into it. As a feature not a bug, that style of communication also allows you to fill in the blanks yourself, so lo and behold, you get to hear what you want to hear, or get to find what you want to find.
I think that same attitude runs rampant through other things, like finding someone who wants to have sex with you! Back in our day, we put a whole lot of effort into that Now for the younger generations, not so much it appears.